As far as the leading sports bookmakers are concerned, pretty much all the internet bases are covered. So now they are concentrating on developing interactive TV and mobile phone applications to ensure customers can be reached wherever they are. Soon you won’t be able to watch TV, read the news or lay clay in the porcelain tray without being reminded to place a bet with your favourite bookie. And Sky Bet is hoping it will be that operator, after launching an innovative new product with mkodo, which allows live odds from Sky Bet’s mobile sportsbook to appear within the context of the news customers are reading on third party mobile applications. It’ll be like Nazi propaganda for odds and soon you’ll be so brainwashed you won’t be able to look at a girl without wondering what the odds are that she’s going commando. Shit, I think they got to me already.Read more.
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