In almost any other country, investing in expanding and upgrading soccer coverage would be a no brainer. But in the United States, there has always been the sentiment that Americans don’t give a rat’s ass about soccer. You really can’t blame them, considering they do have the NBA, NFL and their national pastime, the MLB to draw their attention. But ESPN feels that there’s a place in America’s heart for the beautiful game and it’s worth the major investment. Read more.