BUSINESS

Two words rarely used together: Ladbrokes, excitement

TAGs: 2010 fifa world cup, Ladbrokes

So, someone seems to have informed Ladbrokes that there’s this upcoming sporting event taking place in South Africa, and that they might want to get involved somehow. The end result is a £5M ad campaign (supposedly the largest in company history) that tries to convey the ‘excitement’ of placing a wager with Ladbrokes by ending each commercial with the tagline “Got the feeling?” Let’s hope punters aren’t reminded of Johnny Rotten’s famous last words at the original Sex Pistols’ last gig: “Ever get the feeling you’ve been cheated?” Read more.

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