BUSINESS

Why have UK bookmakers lost their zest for living?

TAGs: Ladbrokes, Paddy Power

Oh yeah, life goes on, long after the thrill of living is gone. Such is the bleak worldview currently espoused by UK bookmakers, who seem to have forgotten that betting is a form of entertainment, and as such, should be approached with a spring in one’s step.

Ladbrokes, for example, resemble nothing more these days than a sad and lonely tweed-clad pensioner content to while away his remaining days on a park bench, feeding the pigeons. Then there are those hooligans at Paddy Power, who have sunk so low they can only lift their spirits by kicking cats. Blimey, isn’t there anyone in this crowd with a little life left in them, who aspires to something more than the stodgy status quo? Read more.

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