It appears that copying other people’s odds and sponsorship ideas has done Paddy Power no harm whatsoever. The Irish bookmaker, which yesterday also announced the appointment of LOVEFiLM founder William Reeve as non executive-director, saw online business volumes grow by 39% between January and April according to a trading statement – unless of course they pilfered those figures from someone else too. Read more.
Paddy Power is positioned for growth, but be careful with it
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ASA stops Paddy Power’s “Papa Loves Mambo” ad broadcast
November 29, 2017