If you approach betting as a mano a mano endeavor, Star Sports’ Ben Keith is your UK bookmaker. Keith prides himself on taking mega-bets that established books might shy away from. “I’m not interested in grannies betting 50p – I want arrogant City boys who want to stand toe-to-toe with the bookmaker.” Oddly enough, despite his combative ‘come and have a go if you think you’re hard enough’ stance, Keith claims to be on a first-name basis with 95% of his customers. Wonder how many of them think his name is ‘arsehole’. Read more.
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