BUSINESS

Virgin Games looking to spread legs, er, wings

TAGs: CEO Simon Burridge, Virgin Games

VirginGamesLogoVirgin Games is looking to break out of its games marketing business mold to become what CEO Simon Burridge describes as a ‘total gaming’ destination. (Sounds ominous, don’t it?) While he’s actively seeking outside investors to help fuel his company’s expansion plans, Burridge feels fortunate to be able to stand on the shoulders of the giant Virgin brand. “Research shows us that the more Virgin products one buys into, the more loyal you become.” Hmmm… I seem to remember someone else being a firm believer in building on the strength of your brand… Read more.

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