In America, paid-circulation newspapers are looking to bolster their shrinking reader base by getting involved with fantasy sports. In the UK, it’s the free newspapers that are playing the fantasy game. Metro, the publication handed out gratis to UK public transport users, has enlisted software providers FSB Tech to supply detailed stats on individual player performances for punters taking part in Metro’s Free World Cup Fantasy Football competition. And unlike certain promotions, this one actually acknowledges Thierry Henry’s existence. Read more.