I’m a huge fan of Augmented Reality and the potential that is holds, especially for Online Gaming Conferences and the surrounding parties. If you have not heard of Layar, you should check out their website and what they do. They are changing the way people use their smartphones and find local businesses. Their initial attempts at monetization are interesting and could evolve into an entirely new format of online store. Check out the full article on the Layar Blog and view the video below.