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Racing Post chats with Calvin Ayre on ‘Betting Window’ feature

TAGs: betting, Bodog Brand, Calvin Press, racing post

Racing Post 'Betting Window'

Racing Post 'Betting Window'

I love UK publications because discussing odds and betting are a way of life. They don’t try to hide the fact that their readership puts a couple quid down on the match or at the races. In this article I discuss with Howard Wright how I came up with the name Bodog, the strategy behind how I’ve licensed out the Bodog Brand and future (non gaming) Bodog Brand initiatives.

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