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Vegas casinos ditch gimmicks in favor of marquee chefs

TAGs: Las Vegas, top chefs

KFCdoubleDownLas Vegas is moving away from their past focus on luring in the Disneyland tourist crowd with pirate ships and movie characters. On the theory that the surest way to a gambler’s heart is through his stomach, casinos are installing top talent in their kitchens, targeting the urban sophisticate who doesn’t mind paying top dollar for ahi tuna and grass-fed beef entrees. The Achilles Heel of this strategy is that people who choose to stay home and gamble online can order those KFC Double Down bun-less sandwiches delivered right to their front door and save their ‘bread’ for the important stuff. Read more.

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