The Asian Racing Conference produced plans from Racing For Changes group to target 18-25 year coeds in university. The aim of the move is to open the younger minds to horseracing and the excitement of the lifestyle associated with it. Considering the target market, and the fact that horseracing can be associated with fun, celebrities, heroes, booze, betting and pretty women, sound like a match made in heaven for a sophomore. Read more.
Britain Targets Next Generation of RaceGoers
