I have been attacked a lot over the years because some do not understand the value of a brand ambassador to a brand. We have been trained by millions of years of evolution to respond to other humans. No brand without a good brand ambassador can compete. There are many ways to get your point out but self deprecation is one of the best. For those of you who still don’t get it, watch this video clip of Warren Buffet (the Oracle of Omaha) using self deprecating humor to sell Geico Insurance in videos. His investment fund Berkshire Hathaway are controlling shareholders of Geico. He is basically doing what I do for my brands.