BUSINESS

Size matters for Paddy Power

TAGs: advertising billboard, Paddy Power

rihanna-hardAccording to Rihanna, size matters. “The inner beauty counts as well, but without the toy it’s not fun,” said the saucy songstress. Which is perhaps why Paddy Power decided to unveil the world’s longest free-standing billboard at Cheltenham today. Measuring an eye-watering 270ft long, the Cleeve Hill advert eclipsed the previous world record of 160ft and even dwarfs the iconic Hollywood sign in Los Angeles. Stick that in your pipe and smoke it Ri-Ri… Read more.

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