BUSINESS

Upward mobility: Probability and Mobenga ink deal

TAGs: Mobenga, probability

MobileSwedish firm Mobenga has inked a partnership with fellow mobile gaming specialists Probability. Under the terms of the deal, the two companies will cooperate in marketing Probability’s 30+ mobile games capability to Mobenga’s sportsbook clients. Somewhere right this second, a music publishing exec is presumably working on a pitch to get the partnered companies to use The Who’s Going Mobile as background music for their marketing campaign. Read more.

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