Despite Tiger Woods’ polished performance during his recent press conference, Gatorade has joined AT&T and Accenture (and Gillette’s potentially not far behind) in severing promotional ties to the tarnished sports star. Seems these companies feel that if someone spends a large percentage of his waking hours lying to his wife’s face, it renders his claims as to a product’s general wonderfulness somewhat suspect. The burning question on everyone’s minds now? Will the number of companies who drop their sponsorship of Tiger Woods soon exceed the number of hotties who dropped their drawers for Tiger’s Wood? Read more.
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