Search engine optimization firm Latitude is drooling like Pavlov’s dog at the thought of taking a bite out of the lucrative US gaming market, if and when US legislators make the market legal. The firm, with a client list that includes Bet365, Virgin Games and Victor Chandler, is not the only SEO company who thinks they hear Pavlov’s bell ringing, but haven’t these people read Calvin Ayre’s opinion? Read more.
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