Not content with its already successful site 888 Ladies Bingo, the egaming operator has decided to branch out and launch a less female-centric site, simply called 888bingo.
The website will initially run on the globalcom network, which is powered by their dragonfish company, but the long-term view is to move it to a standalone site.
It seems that more men play bingo than meet the (Kelly’s) eye (did you see what I did there?) so it makes sense to offer a new brand. Read more here.