Three fat ladies: 888The £60m buyout of Wink Bingo by 888 earlier this month is further proof of the growing importance of Bingo in the online gaming sector. With 888 following in the footsteps of PartyGaming, who bought Foxy Bingo operators Cashcade for £71m in July, bingo is clearly big business in the realm of egaming, where it has become one of the four ‘key product verticals’, along with poker, casino and sportbetting. Much like virtual gaming, the last two years have seen an enormous growth in online bingo with new operators emerging to challenge the established egaming order....

888 are trying to corner the male Bingo market Not content with its already successful site 888 Ladies Bingo the egaming operator has decided to branch out and launch a less female-centric site, simply called 888bingo. The website will initially run on the globalcom network, which is powered by their dragonfish company, but the long-term view is to move it to a standalone site. It seems that more men play bingo than meet the (Kelly’s) eye (did you see what I did there?) so it makes sense to offer a new brand. Read more here.