Leading casino entertainment company, Caesars Entertainment EMEA, has appointed Jim Firth as its new Venue Director at The Sportsman Casino, London.
Jim Firth, who has 27 years’ experience in the gaming industry began his career as a valet in the Wilton Sporting Club, Nottingham in 1989. Since then he has travelled the length and breadth of the country working in a number of prestigious UK casinos from London to Glasgow. Jim’s extensive experience in the casino industry gives him significant expertise and a range of hospitality and gaming industry skills which he brings with him to The Sportsman Casino.
Jim joined Caesars Entertainment EMEA in January, and prior to that was the General Manager at Genting Casino, Blackpool and enjoyed a long and varied career with Gala Coral Group in a range of senior roles including Operations Development Director and Regional Manager for the North and West. His gaming experience also includes roles at Ladbrokes and Stakis Casinos.
As a gaming operations expert with extensive multi-site experience of both Regional and London businesses, Jim brings with him substantial knowledge and experience. Jim is passionate about adding value and delivering demonstrable business results.
He says “I have been very fortunate to have worked for a number of high profile operators in the gaming sector. Caesars is a great global brand; The Sportsman is an iconic London casino and I ‘m really excited to join the Caesars UK business. I’m passionate about driving results through high performing teams and I’m looking forward to adding value and leading a ‘best in class’ operation at The Sportsman Casino.”
Caesars Entertainment EMEA have once again this year been crowned European Casino Operator of the Year for the second consecutive year, at the 2017 International Gaming Awards.
Mike Rothwell, Managing Director, Caesars Entertainment EMEA says, “As one of the most established and innovative operators in the casino industry, we were keen to find a candidate who would help develop and support The Sportsman Casino to be the best it can be. As a business, we continually strive to push boundaries to deliver our customers the best gaming, best service, best entertainment and best dining experience the UK leisure industry has to offer.
Mike Rothwell continues. “We were immediately drawn to Jim’s impressive and extensive experience in the gaming industry. His passion and drive are clear to see, he will undoubtedly bring a fresh approach to the team at The Sportsman Casino.”
Caesars Entertainment – Inspiring Grown Ups to Play
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Caesars Entertainment EMEA is committed to being a leader in social responsibility, focusing on employees, customers and the communities in which the business operates. As such, it works with a number of charitable organisations which give something back to the local community:
– SportsAid – helping young athletes by giving them recognition and financial support during the critical formative years of their careers
– CHIPS – the charity of the casino and gaming industry, providing powered wheelchairs for disabled youngsters
– Gordon Moody Association – the charity offers a unique and intensive residential treatment programme in the UK for those gamblers most severely addicted
– YGAM – the charity’s purpose is to ‘inform, educate and safeguard young people against problematic gambling & social gaming’
It also lends support at charitable fundraising events locally, encouraging and supporting employees in multiple diverse charitable endeavours. For more information, please visit www.caesars.co.uk
About Caesars Entertainment EMEA
• Caesars Entertainment EMEA is part of Caesars Entertainment Corporation, one of the world’s largest casino entertainment companies and best known for properties such as Caesars Palace, Planet Hollywood and Harrah’s
• Caesars Entertainment EMEA operates under a number of brand names throughout the UK, Middle East and South Africa including the iconic Playboy Club London in Mayfair, The Empire Casino, The Sportsman, Rendezvous Brighton, Rendezvous Southend, Manchester235, Alea Nottingham and Alea Glasgow
• Gaming available at the properties includes American Roulette, Blackjack, Three Card Poker, Punto Banco (Baccarat), electronic gaming and slot machines. Caesars Entertainment EMEA is focused on offering great value and service to its customers through the Player Rewards loyalty programme inspired by Caesars Total Rewards
• Caesars Entertainment EMEA has a number of top restaurants and bars in its properties, thanks to partnerships with respected brands which enhance the overall offering including The Marco Pierre White Steakhouse Bar & Grill restaurant in Nottingham, The Carlsberg Bar at The Empire Casino, The James Martin Manchester restaurant in Manchester235 and Tony Singh’s Tasty at Alea Glasgow
• Caesars Entertainment EMEA is passionate about delivering exceptional gaming entertainment and great customer service, inspiring grown-ups to play throughout the world
