Sports betting B2B technology provider Kambi Sports Solutions has inked an omni-channel deal with Mexico’s PlayCity Casinos.
On Wednesday, Kambi and PlayCity’s parent company Grupo Televisa announced the deal, which will see Kambi deploy its fixed-odds sports betting terminals in two PlayCity Casinos. Assuming this ‘proof of concept’ proves fruitful, the partners envisage expanding Kambi’s presence to PlayCity’s 18 other gaming venues, and possibly an online sportsbook offering as well.
PlayCity’s properties offer slots, bingo and other electronic gaming options in addition to sports betting. Kambi will be tasked with upgrading the latter by providing its managed betting services.
PlayCity director Kevin Rosenberg said his firm was already “very pleased and impressed by the quality of the Kambi offering and the commitment of the organization as a whole.” Kambi Group CEO Kristian Nylen said it looked at Grupo Televisa as “a future market leader in Mexico” and expressed hope that the deal would be “the first step toward a long and successful partnership.”
Nylen said the deal “aligns very well with our strategy of focusing on licensed Tier 1 operators around the world.” Kambi, which was spun off from Nordic online betting operator Unibet last year, has struck similar deals with land-based gaming venues including the NagaWorld casino in Cambodia’s capital Phnom Penh, Belgium’s Napoleon Gaming and Casino Iveria in the Republic of Georgia.
