IMG Gaming, a division of IMG, is to diversify its streaming service into football and basketball to add to its existing tennis, badminton and ice hockey portfolio.
The initial football offering will include the Eredivisie Dutch League, the Russian Premier League, the Danish Superliga and the Ukrainian Premier League on an exclusive basis. These will begin from July with the start of the respective leagues post the World Cup.
IMG Gaming will also deliver exclusive content from both the Euroleague and Eurocup basketball starting from the 2015/16 season after it recently signed an exclusive multi-year deal.
The company already has a significant number of customers subscribed to the official ATP/WTA data service and has now added a host of contracts for its streaming service.
Ioris Francini, Executive Vice President, IMG Media, said: “We are committed to growing our gaming portfolio across a whole spectrum of top sports and events. This is just the beginning of our long-term strategy of working with leading sports governing bodies to provide a
combination of official data and live streaming to our gaming partners.”
He added: “Our tennis, badminton and ice hockey service, launched in January, has been extremely well received and there has been a great deal of interest in our plans for football, basketball and other sports. Our new owners, WME, are also very committed to long-term investment in this area of our business.”
About IMG
IMG is a global sports, fashion and media business, with 3,500 employees operating in more than 30 countries around the globe. IMG’s areas of expertise are diverse and wide ranging: IMG College; IMG’s Joint Ventures in India, Brazil, China and Turkey; IMG Media; IMG Events and Federations; IMG Golf and IMG Tennis; IMG Fashion; IMG Models; IMG Art+Commerce; IMG Clients; IMG Academy; IMG Consulting and IMG Licensing.
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