A few days after signing an agreement with Betfred to serve as its UK betting partner, football club Tottenham Hotspur followed that up by inking a deal with Fun88 to be the club’s official Asian betting and gaming partner.
The partnership between Tottenham and Fun88 will last for two years and will begin immediately, allowing the two parties to collaborate on a plethora of activities that is expected to include the launching of a co-branded gaming microsite and a load of online and offline activities targeted towards the club’s growing Asian fan base.
With the growing popularity of football in Asia, combined with Tottenham’s rise to prominence in the English Premier League, the partnership between these two companies should reap benefits for all parties concerned, especially if Tottenham can back-stop their recent top-level play with, say, a championship in domestic or international play.
Daniel Levy, the chairman of Tottenham Hotspur said in a press release that the Tottenham couldn’t have picked a more ideal partner in its first venture in the Asian market. “We are delighted that Fun88 will become an Official Club Partner,” he said. “This is the first time the Club has signed a regional partnership in Asia and is largely down to the significant increase we have seen in the growth of our international fan base over the past few years.”
“Over 60% of our global fan base comes from Asia and together with the Club’s reach through the Barclays Premier League broadcast platform, we are ideally placed to support Fun88’s continued growth in the Asian marketplace,” Levy adds.
Likewise, Nick Lee, founder of Fun88.com, was equally excited about its tie-up with a top-level EPL club. “I am proud to announce Fun88’s partnership with Tottenham Hotspur, as the Club’s Asian Betting and Gaming Partner,” he said.
“This partnership brings together one of Asia’s top online gaming companies and Tottenham Hotspur, one of the most exciting and attacking clubs in the English Premier League. We are looking forward to working with the Club to launch a new bespoke betting microsite. We believe that our knowledge of developing fun, interactive and engaging platforms with provide Tottenham Hotspur’s international fan base with an exciting, new gaming experience.”
There’s something to be said for two companies that share similar goals and work together to bring them to fruition. Tottenham and Fun88 form quite an ideal match and we’re excited to see what they have in store for the next two years.