Zynga is reportedly set to embark on its long-awaited IPO on December 15. With initial valuation of $10bn, the firm is only behind Facebook in being one of the most anticipated IPOs in recent memory. The figure is lower than expected with analysts valuing the firm at $14.05bn but it will still send shockwaves through the social gaming industry arena. The news comes as speculation mounts over whether Facebook will start to offer online gambling via its service with various unverified sources claiming that it could start as early as next year.
The firm currently plays host to the most popular online poker site on the planet with some 35 million users signing up to play the Zynga Poker app via Facebook every month. General manager of the product, Lo Toney, has been fairly vocal in reiterating that his firm will have nothing to do with paid for poker. The IPO will provide them with a lot of wonga in the short term. When this fades, we wouldn’t be surprised if their presence at iGaming industry parties somewhat increase.
Google’s world domination efforts are continuing in earnest after Chrome became the world’s second-largest web browser. It surpassed Mozilla Firefox for the first time ever in November as its worldwide market share grew to 25.69% with the former trailing just behind with 25.23% of the market. Internet Explorer remains out in front with 40.63% but it won’t be long until those Googler’s have the founding father of Internet browsers in their sights. The reason Google has experienced such a resurgent could be for a number of reasons namely that it can boast faster speeds than many of its competitors.
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