Becky Liggero sits down with Simon Burridge of Virgin Games and Andan Maslo of ComeOn!—two of the gaming industry leaders—to compare and differentiate the benefits of global and local approaches in brand marketing.
Watch the first part here.
If you have any further information related to this story that you would like to share with us privately please click here.
Can't get enough CalvinAyre.com? Follow us on Twitter and Facebook, then you'll never miss out on the latest gaming industry news.
Pingback: Gaming Industry | Global Vs Local Brand Marketing Video 1 | Viewpoint