Apple now the world leader in smart phones

Jamie Hinks
July 29, 2011
3 Comments

apple number one smart phonesThey’ve finally done it. In the global smartphone market, Apple has continued its ascent and booted Nokia from top spot in the rankings of smart phone vendors. It didn’t stop there for the Finnish firm either. Samsung also snuck and took second as the company’s woes continued. The figures, released in a report by Strategy Analytics, also showed that the market as a whole grew 76% compared with Q2 2010 to 110m units sold in Q2 2011.

Alex Spektor, Senior Analyst at Strategy Analytics, said, “Global smartphone shipments grew a healthy 76 percent annually to reach a record 110 million units in Q2 2011. We had previously reported on Apple becoming the largest smartphone vendor in terms of revenue and profits. Now, just four years after the release of the original iPhone, Apple has become the world’s largest smartphone vendor by volume with 18 percent market share. Apple’s growth remained strong as it expanded distribution worldwide, particularly in China and Asia.”

In terms of units sold in the quarter, Apple showed sales of 20.3m with Samsung selling 19.2m and Nokia languishing in third with 16.7m. As regards to Samsung’s gains, Neil Mawston, Director at Strategy Analytics, commented, “Samsung overtook Nokia to become the world’s second largest smartphone vendor in Q2 2011. Samsung’s shipments grew a huge 520 percent annually, for 17 percent global smartphone market share. Samsung’s Galaxy portfolio has proven popular, especially the high-tier S2 Android model.”

Now we know why Apple has been so aggressive in their pursuit of Samsung. When the figures are next published in three months time, it wouldn’t be at all surprising if another company took Nokia down to fourth. HTC seems well placed to do so and Apple has a lawsuit out against them as well so they must be a threat! Apple being at the summit will mean that the gambling industry will continue to specifically tagret content for Apple devices.

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Tags: Apple, Article, Nokia, samsung, smart phones
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