Smart phone market stays the same; Nokia on the wane

Jamie Hinks
June 1, 2011
5 Comments

nielsen smart phone surveyA report by Nielsen suggests that the smart phone market could be experiencing a stagnant period right now. Android’s market share has remained the same for a fourth successive month as they control 36% of the North American market. The lack of growth may start to concern those at Google though. This compares with Apple iOS phones taking 26% of the market and RIM Blackberry sitting in third with 23%. So the market hasn’t changed at all and the stagnancy is likely the result of people waiting for new handsets from the likes of Samsung, Apple and HTC.

The same survey also revealed some interesting facts about data usage amongst smart phone users with Android again coming out on top. For Q1 2011, Nielsen found Android owners use on average 582MBs of data per month to Apple’s 492MB. RIM’s Blackberry OS trails a distant sixth with only 127MB of average usage per month. Guess we know who gets YouPorn videos to load quickest. Just remember to watch out for the guy who doesn’t have an iPhone on the bus.

On the handset side of the market, Nokia has moved to warn that it may make no profit on phone sales in the current quarter. The Finnish firm reported that overall sales will be “substantially below” the earlier forecast figure of between €6.1bn and €6.6bn (£5.7bn). This contributed to shares dropping in the firm that is still the largest phone manufacturer by volume with 100m old school, bog-standard phones being sold in the quarter and 24m smart phones. It’s hoped that they will see a revival in the next year or so. With the Windows Phone OS not thought to be fully implemented on their devices until Q4 2011, it might be a while yet.

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Tags: Article, Nielsen, Nokia, smart phones
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