BlackBerry manufacturer faltering

Jamie Hinks
April 29, 2011
4 Comments

BlackBerry TorchThe smart phone market is something that the iGaming industry has made really good friends with just recently – in a purely platonic way of course. The mobile gaming market has been growing even faster than Ricky Hatton used to bulk up between fights. The mobile market in itself is still in a position where only the fittest will survive. This is something that Research In Motion (RIM) is finding to its cost.

The company yesterday saw its shares drop by around 10% after the company recognized as being third on the podium at the smart phone OS Olympics reported that sales of BlackBerry smart phones had dropped. Maybe they should have called it BlueBerry or AcaiBerry. If you’re going to go for a fruit may as well make it a super one.

Mashable wrote that RIM reported the change was down to “a shift in the expected mix of devices shipped towards handsets with lower average selling price.” This basically meant that the cheaper ones were outdoing the more expensive handsets, which is not something that will impress those at RIM.

The actual figures being mentioned saw BlackBerry’s shipments of smart phones being “at the lower end” of the 13.5 – 14.5 million range forecasted in March.

Gartner has already predicted that Android will own 50% of the smart phone OS market in 2012 and RIM’s Blackberry is lagging woefully behind this with only 12.6%. The partnership between Microsoft and Nokia is unlikely to do anything to stem the losses Blackberry is experiencing either. Things then aren’t looking particularly good for RIM. Time for a bit more research in motion!

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Tags: Article, Blackberry, Research In Motion, Smart Phone
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