Upon hearing that Sportingbet were attempting to muscle in on their territory, The Weather Lottery were fuming. How could another company even begin to think that the Football League was at all profitable?
So TWL did what TWL do, and have signed up yet another second level club, in the shape of Middlesbrough. The deal, the same as all the others, sees them operate the club’s lottery under the FC Lotto brand, and online operations under the FC Betz brand.
In this game of chess, one wonders whether Sportingbet will even bother with any more tie-ups – they do sponsor a Premier League club after all. All the ammunition they need really. Read more.
