Zynga opened an entirely different kind of floodgate with its release of a new iOS game, Dream Heights, which observers have noticed bears a rather striking resemblance to last year’s iPhone Game of the Year, Tiny Tower. On Tuesday, Tiny Tower’s designers, NimbleBit, publicly called Zynga out over their sincerest form of flattery. Ian Marsh (@eeen), one of NimbleBit’s total three staffers, posted the image at the bottom of this article, summing up the company’s frustration.

It’s hardly the first time that Zynga has derived ‘inspiration’ from another company’s labor (read a synopsis of their ‘greatest hits’ here). Most of the time they’ve gotten away with it, except for the $7m Zynga paid Mob Wars creator David Maestria in 2009 for Zynga’s liberal use of his concept in their own Mafia Wars. In a San Francisco Weekly profile of Zynga CEO Mark Pincus, a former Zynga employee quoted Pincus’ alleged instructions to his programmers: ““I don’t want fucking innovation… Just copy what [Zynga’s competitors] do and do it until you get their numbers.”

Speaking of numbers, Zynga is scheduled to release its Q4 and FY 2011 results (the first since its December IPO) via webcast on Feb. 14. The company recently admitted it was having “active conversations” with potential partners to enter into a real-money online gambling venture. It’s probably a good thing poker is already in the public domain, not that potentially infringing on someone else’s turf would necessarily deter Zynga. Forbes’ contributor Paul Tassi called Zynga “a creatively, and I would argue morally, bankrupt company, and the sooner investors realize this, the faster they can fade from prominence.”

Business News

In a press release, NewCo said its new flagship affiliate system, featuring all its bingo brands under one umbrella, will run on the Income Access software package and “aims to increase customer experience and maximise monthly commissions” while “making the process much simpler and more transparent.”

CEO of Netboost Media (the company promoting NewCo’s brands), Mr. Adi Frum, said: “We are delighted to be promoting NewCo’s brands through Income Access, which allows us to offer a state-of-the-art affiliate programme to both new and active affiliates. Combining all of NewCo’s leading bingo sites under one single programme will help affiliates to improve conversions and in turn, their bottom line”.

In conjunction with the launch, United Bingo is offering a 60% revenue share, combined with monthly prize draws, ranging from iPads and TVs. “United Bingo will work with their affiliates to develop an individualised commission structure, tailored to each affiliate’s needs – this competitive structure will range from 20%-60% rev share,” the statement concluded.

In other online bingo news, City Bingo will, as part of its theme of visiting a different location each month, celebrate January’s location by giving away a holiday for two to Las Vegas through playing its new Viva Las Vegas game.

A press release by the company states that players wanting to take part in the game and scoop the holiday need to get ready for the site’s big 75 ball bingo game on the 31 January at 9pm. To play in the Viva Las Vegas game, visitors needs to play all the bingo and instant games on the site this month until 28 January to collect points to convert to free cards. The winner and their guest will earn return flights to Vegas, 3 nights at Caesars Palace hotel and £300 spending money.

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In a press release, the company who are based in Leeds, England, said the release of the mobile platform was “in response to overwhelming demand from its customers”.

The firm who is one of only two bookmakers whose mobile platform has the capability to offer scorecast betting in the UK, worked with Swedish company Mobenga, developmers of mobile sportsbooks, to develop the feature.

Sky Bet’s Sportsbook Mobile Product Manager, Ben Kamara, said: ”The ability to place scorecast bets quickly and easily on mobile was at the very top of our customers’ wish list so we’re pleased to have the new feature in place ahead of the busy Christmas schedule.”

Scorecast betting is one of a number of recent enhancements to Sky Bet’s mobile betting platform, which has seen substantial growth over the last six months. 30% of all bets struck with the firm are now being placed via that channel.

Online bingo group, 32Red Bingo , has reported that there has been an “overwhelming response”  to its Festive Giveaway promotion amongst its online gamers.

A spokesman for the company announced the news, while taking the opportunity (of course) to plug the promotion further, which is running up until the 6 January 2012. He said: “Having only released the Big Festive Giveaway promotion last week, everyone here at 32Red Bingo has been amazed by the initial response to the game. It seems our customers are really eager to take part and claim these fantastic prizes on offer.”

32Red said gamers on its site will have the chance to win 20 prizes ranging from £25 cash to a DKNY designer watch, and there is one main prize of a holiday voucher worth £500. It’s daily leader board can be viewed via the 32Red Bingo website, along with the overall leader board, which lists those players who have bought the most tickets since the promotion began. The player to finish highest on the overall leader board after the 20-day duration will win the holiday voucher.

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bidbingo.co.uk will feature GTECH G2’s wide selection of bingo games and embedded side games including the extremely popular ‘Chippendales: The Reel Deal’. The live presenters and market leading chat features will allow players to create their own online community.

bid shopping, one of the UK’s largest TV and Online shopping destinations, offers more live television than any other shopping channel in the UK, broadcasting seven days a week to millions of digital homes via Virgin TV, Freeview, Sky and the web.

William Scott, Vice President of GTECH G2, said: “We’re very excited to work with one of the UK’s largest multi-channel retailers. We see this as a great opportunity to reach more players due to the similar target audience profile between bingo players and bid shopping.”

An aggressive marketing campaign is set to launch bidbingo.co.uk by bid shopping which will include TV advertising across all three TV shopping channels, email marketing to their client database, Direct Mail to members and leaflets in delivery parcels and promotional offers through their customer call centre.

A spokesperson for bidbingo.co.uk said: “We have a massive audience that we’re sure will love and embrace bid bingo. We plan to utilize every arm of our business to deliver the best bingo experience to our customers and we’re confident our partnership with GTECH G2 will do just that.”

GTECH G2‘s International Bingo Network (IBN) is the largest bingo network in Europe. It offers licensees the advantage of pooled liquidity and attention grabbing jackpots.

Press Releases

Mandalay found a way to leverage social media prior to their launch, by getting Facebook users to do beta testing. They recruited players from Facebook and collected five thousand players to play the games. All the testers got a ten pound reward for helping to iron out all the glitches.

The newly formed company, Mandalay will use the platform to target the international online bingo market while keeping its four online bingo brands: Costa Bingo, Sing Bingo, City Bingo and Fancy Bingo will remain as standalone networks on the Dragonfish bingo platform.

“We knew if we wanted to attack the international market we needed a very strong cutting edge software product that could cope with the demands of an audience highly skilled in social media,” said Richard Skelhorn, co-founder of Mandalay Gaming Holdings in a release.

“Remember, when the online bingo industry first evolved social media was virtually unheard of, now we see it as key to our business.
“Ambition is high, we are a competitive company and we want to play at the top of our game, with Xbingo.com we believe we have an opportunity to make a noise in new and exciting markets.”

Business News

DottyBingo.com is operated by Malta-licensed Megapixel Entertainment Ltd and initially targeted the competitive UK bingo market. DottyBingo.com will now have access to a portfolio of over 150 of Microgaming’s leading casino side games and players will also be able to share in Microgaming’s Progressive Jackpots.

Lydia Melton, Microgaming’s head of network games said in the release, “We are delighted to announce the launch of Dotty Bingo…Dotty launched in parallel to the release of Bingo+ Plus, Microgaming’s new and extremely flexible Bingo platform will be among the first to benefit from consolation prizes, multi-currency and multi-language rooms and a host of new promotions.”

Tomer Harari, bingo manager at Dotty Bingo, said in the release, “Bingo is one of the most exciting products in online gaming today and we are very excited to be entering the marketplace with Microgaming and their new Bingo+ Plus software…The brand and web offering were designed to create a simple and elegant package to the bingo game. It has been created with the user in mind and combined with our state of the art customer support and marketing skills the customer experience will be both smooth and enjoyable. Dotty Bingo will be the place for pure entertainment and fun.”

The new Microgaming bingo platform is fully customisable and affords operators control over the look, feel and layout of rooms and allowing them to tailor their offering to existing players and attract new customers.

The new software has enhanced multi-language and multi-currency functionality which Microgaming has stated will make localisation quicker and more cost effective. Players will also find added value in consolation prizes, intended to create more winners per game and more chances for players to win.

Business News

Sportingbet being added to the network will enhance player liquidity and mean that Ongame is continuing to work with a beefy group of sportsbook brands. “Ongame has a great track record as a poker partner for major sportsbook brands”, says Ben Freeman, Poker Manager at Sportingbet. “We are impressed by their approach to network ecology and we’re excited to widen our offering with increased liquidity and better promotions to our players.”

Even if Pwin is sick to back teeth of the poker network, there are whole queues of companies who like what they see (which is a crackin’ arse if you were wondering.)

Microgaming has launched a number of significant enhancements to its bingo platform. Bingo+ Plus is fully customizable and thus gives operators a deal of control over the look and feel of their bingo platform. For the lazy ones, Microgaming offers a bog standard Bingo room and lobby.

Lydia Melton, Head of Network Games at Microgaming, said: “Online gaming is a fast moving industry, and with so much competition in the marketplace, operators need to ensure their offering is truly outstanding. We’ve seen increased demand in the market for flexible solutions, and Microgaming’s new Bingo software platform is as flexible and customisable as any gaming software we have seen thus far.

“Innovation has always been central to what we do, and we wanted to create a solution that gave our operators complete control over their offering, whilst providing the ultimate Bingo experience for players. Through our new Bingo+ Plus software, operators now have access to a comprehensive bingo Bingo product and the very best Casino side games in the industry. We are very proud of our new software and feel we have brought a truly exceptional product to the market.”

Still hasn’t got a patch on their bar services at almost all the best conferences. Maybe that’s just our hazy judgment though. Although Microgaming may have been a bit drunk when naming their new bingo network or just adhere to the “it’s so good we named it twice” mantra. You decide.

Business News

Betfred made another timely move in acquiring UK-facing online bingo brand BuckyBingo.com and sister brand BOGOFBingo.com for an undisclosed amount. Betfred capitalized on the break up of land-based bingo operator Buckingham Bingo earlier this month and this acquisition will undoubtedly strengthen the company’s position in the online bingo space. Buckingham Bingo, prior to its break up was among the biggest bingo operations with over 1.6 million attendees annually.

Betfred.com’s managing director John Haddock said in the release “This is a great acquisition for Betfred.com…Our intention is to continue with the Bucky brand and it will be business as usual.”

Neil Meredith, KPMG Corporate Finance partner commented on the deal in the release, “BuckyBingo.com and BOGOFBingo.com provide an established and highly regarded online bingo offering, that is well positioned to enter its next phase of growth under the new ownership of Betfred.com.”

John Haddock also added his reassurance to existing and future clients, “What I can say is that there will be plenty of investment that will give our customers a fantastic experience in the future.”

Business News

Plus-Five Gaming

JARS InfoTech are a team of experts consisting of experienced professionals having, both executive level operational experience of working in the Bingo industry, and extensive online gaming experience. JARS know that, even with the most user-friendly software on the planet, there will be questions. So they work extra hard at giving the best customer service possible.

Having had a successful 2010 with a number of new white-label partners going live, Plus-Five Gaming enters 2011 with Bingo, Poker, Sports Betting & Live Dealer games from some of the biggest names in online gaming – Aberrant Software, AliQuantum
Gaming, Cozy Games, Stream2Play & IGT – all available to its white-label partners through one seamless system with a single wallet & registration. In the course of the last year, Plus-Five Gaming, has completed deals throughout Europe and has launched nearly 10 white-label sites with a similar number to go live in early 2011.

Mark Jones, Marketing & Business Development Director of Plus-Five Gaming, commented, “This is our first bingo launch of 2011 and we have a number of others to follow shortly afterwards. Plus-Five’s ability to be both flexible and quick to market means that we have an every increasing amount of inquiries for new business from those companies that want a slice of the online bingo market sooner rather than later!”

Simon Brown, Marketing Director of JARS InfoTech commented, “The launch of Golden Crown Bingo is a significant milestone for all Bingo & Casino Players as there is an extensive range of games and exciting offers to choose from to make their playing time filled with fun & excitement. It is also a pleasure to be able to formulate an exciting & engaging marketing program for both the Bingo and Casino industry. Moreover, the games we offer (Cozy & IGT) are from some of the established premier gaming service providers in the industry.”

Stuart Gillard, CRM Director is very excited about the launch and commented “This launch gives all players the opportunity to enjoy a fun filled atmosphere on a common platform for both Bingo & Casino. We will be ensuring our customers’ satisfaction as we believe that ‘Customers are our real rewards’.”

About Plus-Five Gaming:

• Plus-Five Gaming is a Maltese licensed & UK based ‘White-Label’ gaming company
based on the AliQuantum Gaming Platform, offering clients a complete end-to-end
gaming solution including payment processing, customer services, marketing facilities
and full LGA Licensing.
• Plus-Five offers those looking to enter the online market a cost-effective end-to-end
‘white-label’ service.
• Plus-Five offers Bingo, Casino, Poker, Sports Betting, Skill Games, Live Dealer and
Mobile Phone (both J2ME & Smartphone) games from various providers through one
seamless platform, operating from a single wallet.
• Plus-Five works with some of the leading providers of online & mobile content including
Aberrant Software, AliQuantum Gaming, Cellectivity, Cozy Games, Stream2Play & IGT.
• Plus-Five Gaming Ltd is registered in Malta (European Union) & owns a class 1 license
from the Lotteries and Gaming Authority (LGA) in Malta and is duly approved to offer
casino games certificated by the LGA.
• Plus-Five Gaming, powered by the AliQuantum Gaming Platform (LGA Class 4),
launched at the International Gaming Expo (IGE) 2010.

About JARS InfoTech:

• JARS InfoTech is a network of experienced and professionally accredited business
professionals, as today’s challenges require a team with deep experience and industry
insight.
• JARS InfoTech is a ‘White-Label’ partner of UK based Plus-Five Gaming, planning to
build a bingo network in association with them.
• Jars InfoTech currently offers its clients Customer Support, Web development and
designing services, etc.
• Jars InfoTech plans to expand the operations of its gaming domain by providing a One
Stop Solution to the Bingo Lovers.

Press Releases

Rank Interactive will be among the UK-based companies providing their outsider views on North American regulation at the 11th Global iGaming Summit & Expo (GIGSE) on May 17-19 in San Francisco, CA. In the meantime, Rank intends to stalk little old pepperpots in bingo halls, ask ‘em how they’re getting on, maybe follow them home and ask to come inside for a cuppa. According to the Financial Times, these are the “immersive” techniques being employed by Rank’s market researchers. Senior staff members will get to know their customers over a nice long chat, then it’s off to yours to chat some more and photograph your dust bunnies. Rank will also accompany you to bingo joints and casinos, studying your every move. After that, well… Use your imagination. Even better, use our imagination. Remember, Rank VPs, the customer is always right.

Finally, Betfair is extending its sponsorship of the Betfair Chase (the three-mile Grade One Lancashire Chase for the rest of you) at Haydock Park for a further three years. The deal guarantees a minimum kitty of £200k, which Haydock’s managing director Dickon White believes will ensure the Chase remains “the highlight of our jump racing season since it began.”

Business News

LMA Gaming currently operates several gaming brands including CrazyScratch.com and Slotsandgames.com and Finnish facing brands www.nettiarpa.com and www.netticasino.com.

Dragonfish said in their statement that the launch of the online bingo site will be supported by a significant marketing campaign both online, as well as on radio and television.

Companies joining the Dragonfish network benefit from: instant liquidity, customised design, website building and hosting capabilities, 24/7 network management, CRM, ePayments, Fraud & Risk Management, chat hosting and player support. This latest brand will debut on the Dragonfish bingo network before moving to a standalone network upon building a sufficient level of liquidity.

In addition, Dragonfish will also provide a broad selection of Quickplay instant format games including branded slots such as X Factor, table games, virtual sport, hi-lo and scratch cards.

David Zerah, Managing Director, Dragonfish, said in the release,“LMA Gaming is a well known and respected company within the gaming industry, and we are delighted they have selected Dragonfish as their bingo software partner.”

“Our bingo network is a proven market leader, providing our partners with regular promotions and jackpots to help build successful brands. LMA will be investing funds and resources into the partnership and we look forward to helping them build into a standalone network in the near future,” Zerah added.

Anthea Michael, director of LMA Gaming commented, “We are delighted to be partnering with Dragonfish to create an exciting, new Bingo brand on what we consider to be an industry leading software platform.”

“LMA Gaming already has a strong portfolio of casino and instant win brands and the move into Bingo is clearly a natural progression. We are confident that the synergy between LMA Gaming and Dragonfish will make our upcoming Bingo brand a huge success,” Michael concluded.

Business News

One company exhibiting at both of the week’s conferences was the award-winning B2B arm of 888, Dragonfish, who today revealed that they received an award at a ceremony on Friday night. At the 2011 BingoPort.co.uk Players’ Choice Awards, in London, Dragonfish was named the provider of the “Most Popular Online Bingo Software.” Bingo players voted for the awards – which means those ladies you see down the local Gala bingo with a dobber probably voted.

Dragonfish has already been busy rubber-stamping yet more deals this year, a sign up with Mandalay Media Group already agreed early this month.

In between popping champagne corks, and whooping loudly, David Zerah, Managing Director, Dragonfish, said: “Dragonfish aims to provide software that helps companies deliver online gaming results, and central to this is providing an enjoyable experience for players that will keep driving them to Dragonfish sites. As such it is very pleasing to receive an award voted for by the players themselves.”

Dragonfish now powers 23 standalone bingo networks, and offers new sign ups a free inflatable Dragonfish dingy, complete with fire-breathing mascot.

Business News

As we speak, Gaming Intelligence has reported that Parlay has signed six new customers to its Parlay Games Services (PGS) network, including an unnamed U.S-based direct marketing company which will be offering a free-to-play bingo product on its entertainment portal. According to the report, Parlay said that it has completed licensing deals with a “newly launched standalone games website” from the UK, as well as with a “large US-based direct marketing company” which will be offering a free-play bingo product to its entertainment portal.

Parlay Entertainment Inc. is already one of the technology leaders in the online gaming industry and as the inventor and holder of Internet bingo patents, Parlay was the first company in the world to develop and deploy a commercial Internet bingo product. The company has also teamed up with PAF to launch Parlay5 gaming platform. It shouldn’t be a surprise that business is good, but in the last six months, business has been booming.

Peter Trinz, senior vice president of Parlay said, “We have seen the number of deals in our pipeline literally explode in the past six months…We believe the growth in interest in Parlay’s products and managed services is directly related to the ongoing expansion of eGaming into fresh new markets, and to Parlay’s ability to deliver innovative solutions which service the market better than the one-size-fits-all solutions being offered by the larger, less flexible providers.”

Already, some of the world’s best known brands use Parlay solutions and from the sounds of it, that client list is growing fast.

Business News

It involves GTECH G2 helping to launch their ParadiseBingo.com brand in Spain, which will mean that GTECH G2’s bingo and side games will be available. As part of the deal ParadiseBingo.com will become part of G2’s International Bingo Network (IBN) that already features 80 sites in the across Europe.

ParadiseBingo will also be able to take advantage of G2’s live dealers, who are online from 9:30 – 12:30 (CET) every night, and in addition to a room with Spanish-speaking presenters on the site.

Sportingbet CFO, Jim Wilkinson, commented: “Like poker, a bingo site needs liquidity in order to offer major jackpots and prizes. The quality of the games and player management capabilities are important factors and teaming up with GTECH G2 allows access to instant liquidity through their large poker and bingo networks.”

Sportingbet and GTECH G2 already known each other very well as the former’s sports betting and poker software is from the latter, which is where the cunning plan comes in.

Still licking the Unibet wounds, Sportingbet have some god given idea that GTECH G2’s Sherlock Holmes slot game may help in the search for the Unibet snitch. Maybe someone might want to tell them that it’s only a video game…

Business News

City Bingo has signed an agreement with the B2B Company under which they’ll be Mandalay Media’s third standalone network on the Dragonfish bingo software platform. The B-I-N-G-O party currently includes Costa Bingo and Sing Bingo, the idea of the party that you come dressed as one of the letters from the word. Sadly this means that only five people can attend the party, but at the current rate only one site is signed up per year so it will be at least two years before they run into problems.

“The Dragonfish bingo platform is a recognised industry leader, and it has helped us to forge a strong and successful partnership with Mandalay Media. We are delighted to further this partnership with the launch of City Bingo, and look forward to working with them to help the site reach the levels of success achieved by the two previous networks,” said David Zerah, managing director at Dragonfish.

In addition to providing the software, Dragonfish will also provide back office integration, 24/7 customer support and ePayments. Mandalay Media will operate the brand and run CRM and marketing.

Richard Skelhorn, co-founder of the Mandalay Media Group, commented: “City Bingo will provide our players with a new and exciting place to enjoy Free Bingo 24/7 and a host of exciting instant games such as Monopoly and Cleopatra. Our new instants tournaments that will be released shortly will provide a new and exciting element to the brand.”

Business News

Generally those that have a butler, called Jeeves, are in the upper echelons of society. If you think of the ITV drama series Downton Abbey, then that’s what you can imagine GTECH G2’s HQ is now looking like. How have they got Jeeves to be their butler though?

Well it all comes down to the search engine, Ask Jeeves, wanting to develop a bingo game in order to take advantage of the number of people passing through their site each day.

“The mass of questions we receive – 360,000 questions every single day – gives us an opportunity to really get to know our customers’ interests, so we can develop products which are completely in line with them. The launch of Ask Bingo is the first of many customer focussed products we are planning in 2011,” said Rob Sheppard, Senior Product Manager at Ask Jeeves.

Spending 10p can mean that as a player you have the chance to win prizes ranging from £2 to £100,000 and the chat features mean you can talk trash to other players when you win.

William Scott, VP Commercial, GTECH G2, commented: “It’s an honour to be associated with such a respected brand. We’re proud that our games and our responsible gaming provisions meet their standards and look forward to introducing their players to many new instant play games as we move forward.”

The new site will become part of GTECH G2’s International Bingo Network, the benefits including instant liquidity, large jackpots and live bingo presenters. Who they will team up with next is unclear but they’ve missed the boat on Santa Claus slots for another year.

Business News

Goulden told the Mail that while the UK gaming industry employs some 250k people, punitive tax rates are discouraging companies from expanding their payrolls. “We pay more in tax than we make in profit … For every £1b we make, we pay £600m in tax.” Goulden claims this has led to a thousand people in bingo losing their jobs over the past two years, but that unlike manufacturing jobs, “no one cares about people in bingo.”

Goulden also takes issue with the bad ink the press traditionally devotes to the statistical minority who abuse gambling, noting that there are “16m people clinically obese, 6m people with an alcohol problem and 230k problem gamblers – yet gambling is seen as such a terrible problem?”

Addressing the tumultuous financial year that Gala Coral just endured, in which the company underwent a painful restructuring that cost private equity firms some £670m – and Goulden himself some £10m – Goulden is philosophical, at least about his own losses. “It’s life. You just get on.” Goulden insists that the company itself is in good shape, its 17k employees and £1.1b turnover making it “a significant business.”

Goulden also reveals a sociological quirk of the bingo biz. Only 11% of the people who play bingo online have ever set foot inside a physical bingo club. Moreover, the online bingo demographics are evenly split between men and women, while the clubs are 85% female. So men really are like that old joke about fat chicks and mopeds – quite content to ride either, so long as their mates can’t see them enjoying it.

Business News

The whole idea behind the redesign was to re-brand the site to make it similar to Mecca Bingo’s real bingo clubs. Naturally, the more similar and easy to use as Mecca Bingo’s real bingo clubs, the more likely that customers from the real bingo clubs may be inclined to visit the website. From all accounts, should they choose to do so, they may truly like what they see.

Angus Nisbitt, the Gaming director of Mecca has said about the new website, “The new site has been built with customer’s needs at the forefront of our decisions; it’s simple to use, easy to navigate and a lot more up-to-date than the old site. There are a number of other innovative additions coming soon, all designed to create a personalized experience for every single customer.”

One of the newest features on the website that is sure to be a customer favorite is a new button that launches the client’s favorite games right away. Anything a bingo company has to these days to gain a competitive edge in the market is getting done, it’s just not acceptable to sit back, not in this highly competitive market. Customer Service, and consumer friendly systems are one way to gain clients and Mecca is all over it.

Casino News

Whether it was battles, or even the thought of a Chicken Tikka Masala, William Hill Online went along with it and have announced a rebrand of the popular bingo site.

The site aims to tap into the community around the game of bingo and has seven bingo rooms with more planned in the future. Users can now also enjoying easier chat with fellow players in addition to being able to upload a picture to their profile. With social media becoming increasingly important this is a step in the right direction for Hills.

We caught up William Hill Online’s top ruby sales representative, and spokesperson, Tony Kenny, who said: “The launch of the new site is great news for Ruby Bingo players. We’re sure that Ruby is going to be a lot of fun and there’s some very exciting plans for new and existing players.”

Business News

The Gibraltar based gambling firm launched “No Lose Bingo” over the Halloween weekend period and plan to also offer it to customers between 4th and 7th November. Players will have the option to purchase a maximum of 12 tickets for a penny each, and could win up to £500.

A statement from Ladbrokes.com read thus: “Bingo promotions just don’t come any better than this. Don’t forget, if you’re new to online bingo at Ladbrokes.com, deposit and spend just five pounds and we’ll give you a welcome bonus worth £20. Now you can enjoy the No Lose Bingo fun as well as get £20 free”.

So set you alarm for the 4th November and save those pennies you were going to spend on a quarter of cola cubes to get on the bingo!

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