X Factor allows fans to vote via Twitter
Following the recent announcement of an online slots game by FremantleMedia Enterprises based on the same show – the US version of the televised talent contest The X Factor, has announced it is set to allow fans to cast their votes via Twitter.
The next episode of the Simon Cowell brainchild, which will air next week, plans to take advantage of Twitter’s success and allow people to send a direct message to vote for their favourite contestant.
It marks a major change in the way social networks have been integrated into similar entertainment shows in the past, such as American idol in the US and Strictly Come Dancing in the UK, where users have done nothing more than share comments, whether they were scornful remarks or perverted ones. They can still do that of course, but at least now back up their warped observations with a vote that will actually make a difference to the results.
Although the new feature of using Twitter as a direct voting mechanism will go down well with the herds of the shows demographic (mindless teenagers) – it may cut down on the revenue streams generated by text messaging or calls. That’s pretty good news for those too tight to spare a quid for a phone call…or those who have already spent their last penny penetrating the holes of The X Factor online slots game.
It is still unknown as to whether UK version of the show – which if you’re British and have managed to escape the hype will not know that it’s running at the same time – will follow suit.
Do you watch the Xfactor? Do you care that you can now vote via Twitter? If so, will you? Or would you rather tweet how mind-numbingly shit it all is?
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