Bodog Europe chief keeps cards close to chest in Gaming Intelligence interview

Jamie Hinks
October 26, 2011
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Patrik Selin with UK licenseIt’s almost a year to the day since Gaming Intelligence gave over some of its editorial spotlight to an interview with the king of gamblin’ drinkin’ and carryin’ on. GI’s 2011 edition of Bodog Brand spin the bottle landed at the feet of one of the gaming industry’s best CEOs, Bodog Europe’s Patrik Selin.

GI’s article focuses on what the near future holds for Bodog in the UK and Europe. Selin goes into detail about the software underpinning the poker platform that will see them grow on a continent-wide basis. The platform will be second only to PokerStars in terms of software and drops later this year. Features will include the live dealer suite that is popular in the gaming industry’s fastest growing market, Asia. Selin reckons the European poker market will soon be relying on this sector for 20-25% of revenues.

It’s what Selin doesn’t say that’s most significant. The article quotes him saying that the new poker software “has a few unique features, which will be revealed in more detail closer to launch, but its main focus will be on depositing players rather than winners.”

Keeping strategies close to your chest is another advantage that comes from being a privately held firm in this industry. Public firms can only sit and prophesize about it while tucking into a continental breakfast. To this end we’re fed small tidbits of information on what Selin is up to while at the same time having no real idea on what Bodog’s next move will be.

Bodog successfully applied for a UK licence earlier this year meaning the firm is in prime position when the UK changes its laws on remote gaming firms. Bodog’s servers in the UK are in the process of being set up and as Selin puts it: “The UK Gambling Commission is probably the best in the world and it creates a lot of trust in us being regulated by the best regulator in the world.”

Selin has negotiated himself the global gaming industry’s equivalent of a free valet parking spot at the Ritz with the UK license that is held.

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