Study shows tablet growth has doubled in Canada since January
We’re no longer waiting for the mobile revolution. It’s already here. In fact, it’s been here and if you’re just catching on now, you’re very late.
Canadians are latching on to Smartphone, Tablet and/or eReader devices in increasing amounts. According to the most recent wave of Ipsos Reid’s Mobil-ology Study of Smartphone, Tablet & eReader users in Canada, Tablet ownership has doubled between January and August of 2011.
The August wave of the Ipsos study revealed the growth rate for Tablets has outpaced the growth rate for Smartphones by three-to-one. While Tablet ownership between January and August of 2011 doubled, Smartphone ownership only increased by 30%, meanwhile, tablets and eReaders grew by 75% over the same period.
Mary Beth Barbour, Senior Vice President of Ipsos Reid said in the report: “With Tablet growth rates now leading those of Smartphones, the sales potential of the Tablet in Canada is set to take off…In absolute terms, Tablet ownership across Canada is still relatively small, but when you consider that the number of Tablets in Canada has doubled in an eight month period, the indicators suggest that interest and potential for such devices will only increase. Based upon results from the Mobil-ology study we know that the Tablet fulfills an entertainment need, and in many cases is replacing some laptop use. We expect Tablets to be among the hottest items for the upcoming holiday season.”
The value of a tablet catered online gaming offering can’t be understated, because it’s not just the older generations that are scooping up the tablets, their popularity are becoming more and more widespread with students and young adults.
Barbour adds: “There are some interesting demographic skews that contribute to the Tablet story in Canada. Whereas early adoption was concentrated among those aged 35+, we are now seeing increased adoption by those 18-34 (up by 106% since January 2011). This may be due in part to the recent introduction of more competitively priced devices allowing younger Canadians, with presumably less disposable income to enter the market. As prices continue to drop and devices become more affordable, we are likely to see continued elevated growth among 18 to 34 years olds”.
So with the future of entertainment literally in the hands of consumers, what are you doing to make sure your operation doesn’t miss the mobile gravy train?
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