Interview with Lennart Speyer about Social Media and Sports

July 23, 2011
4 Comments

Becky Liggero interviews Lennart Speyer of Spiral Solutions to hear his perspectives about the opportunities that social media can offer to gaming industry’s sportsbook operators.

 
Interview with Lennart Speyer about Social Media and Sports Video

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Tags: Facebook, Lennart Speyer, Social Media, Spiral Solutions, Video, Youtube
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  • Willy

    With social media, customers are enabled to express their own opinions (that may result in a good promotion) about the product companies are offering. In the absence of an internal forum, social media is a good venue for comments, opinions, and the like.

  • leo.scottish

    brand awareness + interaction with viewers are the main ordeal on a successful social media strategy. Even without a strong brand, or creating a strong brand would probably take time to have the INTEGRITY overall.

  • Lennart Speyer

    Branding and customer engagement should indeed be the main objectives for a sportsbook to invest in a social media channel. Indirect customer acquisition can result from an appealing and lively application and a positive interaction with the brand could only stimulate that.

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