Facebook faced with unsatisfied customers

Jamie Hinks
July 22, 2011
3 Comments

Facebook sadPoor Facebook.

First, every man and his dog decide that they want to try getting their piece of the Facebook pie. Then a site has the audacity to try to pilfer some of their market. More worryingly, users of the site don’t actually enjoy themselves whilst inside the big blue monster. A report has found Facebook floundering at the bottom of a table of more than 200 popular websites. Customer satisfaction analyst ForeSee Results discovered that despite an increase of 3 per cent, the site still ranked in a lowly position scoring only 66 out of 100.

The report said, “customers have shown that, so far, they have been willing to suffer through a poor user experience in order to enjoy the benefits Facebook provides.” This was before adding one of the nails into the bag awaiting Facebook’s eventual coffin by saying that “customer centric” Google could be in a position to threaten Marky Z’s dominance. Alarm bells are a little weak. It’s more like an atomic bomb just went off in the collective brain of Facebook.

Is it any surprise though?

Facebook has fast become the scorn of many of its own users due to some of the things it encourages people to do. Just as texting made it almost impossible to keep anything on your phone private, Facebook has done the same online. Anyone of your “friends” can find absolutely anything about your life. The best start to the day is not finding out who the ONE has recently started shagging after getting over you. At the same time, receiving an invite to play Farmville for the 100th time that week means satisfaction is the last thing on your mind. In terms of words beginning with S, stab combined with jaw is probably uppermost in your thoughts.

Marketing wise, it’s an extremely valuable tool for companies wanting to spread the word. Google+ could easily take this over and above to a new level. The company already has a rating of 83/100 in its own area of expertise and transferring it to social networking might not take too long.

It’s hard to imagine what life would be like without Facebook. Although half a decade ago, people would have been saying the same about MySpace.

The site, recently chucked overboard by Rupert “I like pie in and around my face” Murdoch, dropped off the rankings entirely due to its miniscule membership. Facebook really should take note or in five years time they may find themselves in the same position.

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Tags: Article, Facebook, Social Networking
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  • Sam

    Oooh! I guess there's a brewing nostalgia on Facebook. But still, I would like to wait and see…

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