Bolton extends sponsorship with 188Bet

Mark McKenna
April 26, 2011
3 Comments

188BetThe English premier league football club Bolton Wanderers have signed an extension to its sponsorship agreement with 188BET.com. It sees the leading in-play betting specialist continuing as the club’s main shirt sponsor until the end of the 2012/13 season.

Andy Scott, CEO of the Isle of Man based gaming company, said in the press release: “We are delighted to be continuing the strong association that has been established with the Bolton Wanderers management, staff and supporters in the course of the last two seasons. We’ve been thrilled with the success of the team this season…”

Without question Bolton’s 2-1 win over Arsenal this weekend played a major role in the team earning a sponsorship extension. With Bolton riding high, 188Bet will look to capitalize as the new deal will see the 188BET logo on the club’s shirts until 2013.

Allan Duckworth, Chief Executive of Bolton Wanderers FC said in the release, “We are pleased to be extending our partnership with 188BET for another two seasons, a further demonstration of our commitment to developing long-term strategic relationships with our commercial partners…Over the past two years 188BET have been hugely supportive and we look forward to developing a range of exciting new initiatives together over the next 2 years as we look forward towards an 11th consecutive season in the Barclays Premier League.”

If you have any further information related to this story that you would like to share with us privately please click here.

Can't get enough CalvinAyre.com? Follow us on Twitter and Facebook, then you'll never miss out on the latest gaming industry news.

Share
Views and opinions expressed are those of the Author and do not necessarily reflect those of CalvinAyre.com
  • http://calvinayre.com/2011/07/21/business/188bet-signs-deal-with-income-access/ 188BET signs new affiliate deal | Business news

    [...] has partnerships in place with a number of Premier League clubs. This includes having their name emblazoned across the front of the Bolton Wanderers jersey. It’s another place where 12Bet.com beat their asses after stealing in to become sponsor of [...]

  • http://calvinayre.com/2011/08/03/sports/bodog-wba-signing-as-sponsorship-shifts-to-asia/ Foster signing as sponsorship market moves east | Sports news

    [...] amount of influence that Asian facing firms are having in the English Premier League. 12Bet, 188BET, and Genting will also have their name emblazoned on the front of a top flight’s teams shirt and [...]

  • http://calvinayre.com/2011/11/10/business/premier-league-sponsorships-not-just-for-uk-sportsbooks/ Premier League Sponsorships not just for UK Sportsbooks | Business News

    [...] company to sponsor two Premier League teams at the same time. Their other sponsorship was with Bolton Wanderers, a deal which is still [...]