Calvin Ayre, Pam Anderson in Playboy (guess which one’s naked)

Bill Beatty
Bill Beatty
December 22, 2010
4 Comments

Once you get beyond the cover shot of 13-time cover girl Pam Anderson, the January 2011 Playboy contains a well-written feature “Welcome to the No Fun League – The NFL vs. Gambling” by Matthew Kredell. In it, Kredell explores the NFL’s anti-gambling, anti-fun rules and to give a counterpoint he interviews our own playboy, Bodog Brand founder and all around champion of fun, Calvin Ayre.

It’s a fascinating contrast of the stylish and never too serious Ayre versus the NFL’s take themselves too seriously traditionalists. It’s also a perfect example of Calvin’s oft-stated belief that branded content is the best way to draw attention to your product/service – especially when the medium (Playboy) embodies the same lifestyle message as the brand you’re seeking to market.

Calvin-Ayre-Playboy-ThumbKredell sits with Ayre during his infamous 49th birthday party in Prague. If you weren’t there or haven’t seen the highlights, the article paints a picture of mayhem and madness where everyone can’t help but have a good time. (And keep an eye out for his 50th birthday bash, which, contrary to the article, will not be held in Prague again, but in Dublin. After sober reflection, Calvin feels it’s not fair to subject any one city to that much carnage/debauchery two years in a row.)

Calvin tells the readers how he began in the industry and how his dedication to branding was the impetus behind Bodog’s success. Ayre tells us he takes his inspiration from Richard Branson, Donald Trump, Hugh Hefner, Sean ‘P-Diddy’ Combs and even Paris Hilton. The first four are self-explanatory but the fifth, it’s probably best that Calvin explains that one.

The article is strongly pro-industry; it presents the positive benefits of regulating the online gaming industry in the US and highlights the NFL’s anti-fun stance in an entertaining and informative way. After the failed attempts of Harry Reid and Barney Frank to regulate online gambling in the United States, we’ll likely see more journalists take up the case for individual freedoms.

We have a link to the full “Welcome to the No Fun League” on our website but I suggest you still pick up a copy. If a brilliantly written pro-gaming article and Pamela Anderson aren’t enough to entice you, the January 2011 Playboy features a pictorial of Russian spy Anna Chapman nude. I know we all read Playboy for the articles but at least we can say we’ll read this issue without a tongue in our cheek or a hand in our pants.

Read the Full Playboy Article

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Tags: Anna Chapman, Article, Bodog Brand, Calvin Ayre, NFL, Pamela Anderson, playboy
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