Centrebet continues whirlwind success

Jamie Hinks
August 27, 2010
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CentrebetIn the wake of the announcement that expansion will see them offer live betting on dwarf tossing, amongst other sports, you’d have thought it can’t get a whole lot better for Centrebet. Toe wrestling, or cheese rolling? Not yet, but the Aussie election’s started to get interesting. After abandoning ye olde ship Europe, net profits rose $14.6 million and a successful advertising campaign had their market share increase to 20%. As long as the ad featured some of those dwarves being tossed all over the place, it’s little wonder they’re succeeding. Next announcement? They’re sponsoring live betting on AFL and NRL games. What am I saying, that’s completely incomprehensible. Read more.

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