PokerStars strike a new French deal

Jamie Hinks
August 26, 2010
No Comments

pokerstarsPokerStars have discovered a novel new way of gaining exposure in European countries, using a backdoor advertising approach. The online poker site have signed an agreement with French sports channel Canal+ meaning they will sponsor a certain number of events for the French channel both at home and abroad, including the BNP Paribas Masters indoor tennis tournament in Bercy in September. God forbid that the French try to veto this move in any way though. Well, they’d probably just end up calling the French out as a bunch of ****s wouldn’t they? Read more.

If you have any further information related to this story that you would like to share with us privately please click here.

Can't get enough CalvinAyre.com? Follow us on Twitter and Facebook, then you'll never miss out on the latest gaming industry news.

Share
Tags: Advertising, Article, France, PokerStars
Views and opinions expressed are those of the Author and do not necessarily reflect those of CalvinAyre.com