Bodog makes first move into offline betting

For those readers who don’t follow the English Premier League, Craven Cottage is the home stadium of Bodog Europe-sponsored Fulham FC. This past Sunday, in addition to hosting rivals Manchester United, the Cottage also hosted the first foray of the Bodog Brand into offline betting. Footie fans arrived at the Cottage to be greeted by the sight of Bodog Europe betting booths, as well as a bevy of beautiful Bodog Girls ready, willing and able to explain the intricacies of the booths’ inner workings.

Call it one small step for Bodog, one giant leap for gaming convergence. As Calvin Ayre has stated, as the gaming industry moves forward, convergence strategies will be integral in determining winners from losers. Watch this space for future developments, as BodogBrand licensees in Europe and Asia will soon be taking further strategic steps down the land-based gaming road.

If you have any further information related to this story that you would like to share with us privately please click here.

Can't get enough CalvinAyre.com? Follow us on Twitter and Facebook, then you'll never miss out on the latest gaming industry news.

Tags: Article, Bodog Europe, Craven Cottage, Fulham FC

Related Posts

Bodog Europe chief keeps cards close to chest in Gaming Intelligence interview
Jamie Hinks
October 26, 2011

Bodog make new appointment; Sportingbet results a mixed bag
Eric Bianchi
October 5, 2011

Bodog Europe adds Dee Dutta as Chief Marketing Officer
Bill Beatty
October 3, 2011

Bodog Europe new hires and Betfair ambassadors out on the pull
Jamie Hinks
August 9, 2011