Dutch brewer’s marketing stunt worked better than some others

Peter Amsel
June 18, 2010
2 Comments

As previously noted on this site, this hasn’t exactly been the most exciting World Cup thus far. After all, when the biggest stories coming out of a sporting event have to do with plastic trumpets and FIFA’s hysterical overreaction to a bunch of girls in orange skirts, you’re in trouble. But that marketing stunt by that Dutch brewery accomplished its goal — it got people talking about the company — plus it gives us a chance to use this mind-boggling list of the six dumbest attempts at viral marketing ever conducted. Read more.

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Tags: Article, bavaria brewing company, viral marketing
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  • http://topsy.com/calvinayre.com/2010/06/18/marketing/dutch-brewers-marketing-campaign-worked-better-than-most/?utm_source=pingback&utm_campaign=L2 Tweets that mention Dutch brewer’s marketing stunt worked better than some others — Topsy.com

    [...] This post was mentioned on Twitter by Calvin Ayre, Willem van Oort. Willem van Oort said: RT @CalvinAyre: Dutch brewer’s marketing stunt worked better than some others http://bit.ly/8YfS1B [...]

  • http://calvinayre.com/2010/07/12/sports/10-things-we-learned-from-the-world-cup/ 10 things we learned from the World Cup

    [...] injustice – and it needs to do something to stop the World Cup becoming a commercial circus. Ejecting those girls from the stadium for promoting a non-sponsored beer make even though their orange mini-skirts were not branded was a [...]