UK racing fans still struggling with decimals, price of a pint

Peter Amsel
May 26, 2010
1 Comment

Racing For Change’s free admission weekend promotion at nine tracks last month was an attempt to lure some fresh faces into the stands, and on that score it was a grand success. However, data garnered from that weekend revealed that ‘watching the races’ came in at a lowly #5 on punters’ ‘most enjoyable part of the experience’ rankings, while on the question of what would make future visits more enjoyable, ‘cheaper drinks’ was #1. So, I guess all Racing For Change needs to do now is add a few more taps, maybe a karaoke machine or two, then get rid of those pesky horses, and Bob’s your uncle! Read more.

If you have any further information related to this story that you would like to share with us privately please click here.

Can't get enough CalvinAyre.com? Follow us on Twitter and Facebook, then you'll never miss out on the latest gaming industry news.

Share
Tags: Article, free admissions weekend, Racing for change
Views and opinions expressed are those of the Author and do not necessarily reflect those of CalvinAyre.com
  • http://calvinayre.com/2010/05/27/sports/british-horseracing-authority-gets-out-its-begging-bowl/ British Horseracing Authority gets out its begging bowl

    [...] specifically in terms of its relevance to younger generations, most of whom regard the track as just another place to drink. Because without some sign that the sport of kings can stand on its own four hooves, the bookmaker [...]