Aussie sports betting growing at 10x the rate of video poker

Steven Stradbrooke
May 26, 2010
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The ‘pokies’ or video poker machines get all the ink when the Australian media talks about gambling, but that may be changing. True, pokies account for 71% of gambling turnover, but that number may have peaked, as sports betting is growing at a rate ten times that of the ubiquitous machines. What’s more, sports betting growth is being driven by younger demographics, a sharp distinction from the ‘old fogies on pokies’ image (a similar age-related phenomenon is being observed in America, as well), which bodes well for sports betting’s future growth. Read more.

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