888 makes Deal or No Deal with Endemol Italia

Dan Taylor
May 13, 2010
1 Comment
Two reasons to bother with Big Brother

Two reasons to bother with Big Brother

Given the raging success of online gambling in Italy, 888 has decided to make hay while the sun shines and try out a joint venture with the Italian arm of Endemol, the Dutch TV giant.

The idea is to hit the Italian casino game market with a shitty stick by launching a stream of branded TV games like Deal or No Deal and Big Brother, which are hugely popular in Italy. If ever you saw the contestants of Grande Fratello, you’d understand why.

There’s just one catch – 888 and Endemol have got to wait for the Italian Gaming Authority to get around to formulating its final regulations and there’s a World Cup on this summer. Read more.

If you have any further information related to this story that you would like to share with us privately please click here.

Can't get enough CalvinAyre.com? Follow us on Twitter and Facebook, then you'll never miss out on the latest gaming industry news.

Share
Tags: 888, Article, Endemol Italia
Views and opinions expressed are those of the Author and do not necessarily reflect those of CalvinAyre.com